MOMENTA REBRAND + WEBSITE
“I have received a number of overwhelmingly positive comments about the brand, website and collateral which I wanted to share and say a big Thank You. We are so happy with brand, it is definitely making the right impact and opening some doors for us too.”
— Tania Wilson, Chief Executive at Momenta Charitable Trust
CLIENT Momenta Charitable Trust
DELIVERABLES Full Rebrand + Responsive Website Design + Stationery Set Design + Event Collateral + Infographic Design.
INKDROP CREATIVE TEAM Lucy Lucking, Lisa Ryan,
Hope Dykstra.
BRIEF We worked alongside The Marketing Lab and Momenta team to help bring the rebrand of Avalon Charitable Trust to life. With a new name and purpose, the brand had to be vibrant, forward-moving and empowering.
OUTCOME In an extensively collaborative process, we crafted a brand identity that evoked connection, support, empowerment and loyalty. We created a logo mark that was modern and strong, with touches of human warmth. The brand elements represent the coming together of individuals from different backgrounds, and how they can support and uphold each other. The website we designed for Momenta is bold and memorable, with extra user experience consideration towards those who are disadvantaged or impaired.
WEBSITE www.momenta.org.nz
