WAIKATO VITAL SIGNS
CLIENT Momentum Waikato
DELIVERABLES Waikato Vital Signs Report + Poster Design + Banner Design + Email Campaigns + Website Design.
Waikato Vital Signs is a community focused initiative designed to increase local engagement in key issues in the Waikato region. It’s a community health check which reports on the social, environmental, cultural, and economic well-being of people living in the Waikato community. A core purpose of Vital Signs is to take complicated statistical information and make it accessible to the entire community through the use of simple, yet highly effective info-graphics.
Our goal was to provide a visual aspect for the findings with a magnetic quality, drawing you in. The visuals also had to simplify the content so that it could be read in terms of the written data and the visual interpretation of that data. ‘Connectedness” is a core visual element of the design which weaves through each of the thirteen panels. This is an important element in terms of the overall story as it highlights the number one priority from the community engagement sessions which was “working together to improve community connectedness”. The project gained massive momentum throughout the Waikato and in May 2017, Momentum Waikato granted their inaugural $1m Vital Waikato Grant towards three community groups whose goals aligned with the top two priorities for action, as identified by the community in the Waikato Vital Signs report.