SEED WAIKATO BRANDING + WEBSITE DESIGN
"I love working with the Inkdrop team. They know exactly how to visually communicate our essence.”
— Gemma Major, Co-founder and Chair, Seed Waikato
CLIENT Seed Waikato
DELIVERABLES Branding + responsive website design with events and e-commerce capabilities.
CREATIVE TEAM Lisa Ryan, Holly Melville & Kaknika Som Ek.
Seed Waikato is an organisation that brings millennials together to improve their wellbeing, empowering them to dream big and take action. The brief was to create a brand with supporting collateral that embodied their vision to create a connected group of dreamers and doers. They also needed a comprehensive website which enabled them to run events and workshops throughout the Waikato with e-commerce capabilities.
With an emphasis on connection and unity, we created a segmented type which comes together to form the overall word-mark ‘seed’. The use of lowercase letter-forms ensures that the brand feels welcoming, warm and approachable whilst the punchy yellow not only embodies the energised and positive nature of Seed, but screams 'look at me!'.