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Logo, Business Card + Voucher Design

The creative brief for Ryans Daughter Photography involved developing a logotype that referenced the Art Nouveau movement, yet remained modern and sophisticated.

The typeface incorporates slight flourishes on the horizontal bars of the letter “A,” reflecting characteristic type treatments used in the Art Nouveau period. The look and feel of the typeface also reflects a modern aesthetic, with its strong geometric lines. The overall brand is very minimal and clean so that the overall emphasis is on the photography.