Pūniu River Care
CLIENT Pūniu River Care
DELIVERABLES Brand Refresh + Responsive Website Design + Letterhead Design + Sponsorship Proposal Document + Infographic Design + PowerPoint Template
CREATIVE TEAM Lisa Ryan, Kaknika Som Ek, Holly Melville. Photography by Talitha Wanden.
Pūniu River Care is a New Zealand registered charity who's kaupapa (purpose) is to enable local hapū to get involved in improving the water quality and replenishing the taonga within the Pūniu River Catchment. The Pūniu River flows from within the Pureora Forest, past four Marae: Mangataotoa, Rāwhitiroa, Aotearoa and Whakamārama, through to Pirongia where it meets the Waipā River. It was once a rich source of freshwater kai and provided many picnic and swimming spots for the local people.
However, currently the river is not classified as being swimmable and each year over 10,000 tonnes of sediment is being discharged into the Waipā river – Pūniu River Care are on a mission to save the river and improve its water quality for future generations.
We worked with Puniu River Care to refresh their brand and create a bi-lingual website which captures the audience’s attention while reflecting PRC’s core values and cultural roots. The website needed to be responsive, bi-lingual, display embedded videos, store downloadable PDFs and have blog functionality. Using earthy tones, beautiful photography and delicate illustrations, the website is engaging and visually captures the essence of the Pūniu River Care brand.