NGAKONUI VALLEY SCHOOL
CLIENT Ngakonui Valley School
DELIVERABLES Full Brand + Brand Mascots + School Mural + Stationery + Wayfinding Signage + Brand Collateral
INKDROP CREATIVE TEAM Lucy Lucking, Lisa Ryan, Hope Dykstra.
BRIEF Ngakonui Valley School approached Inkdrop to partner with them in generating a new, fresh brand identity. Ngakonui Valley wanted their brand to reflect their core mission, which is to nurture students, to see them blossom and grow. They wanted the brand to feel warm, inviting and reflect that Ngakonui Valley is a country school with a big heart. It was important to the school that the branding felt personal and strongly reflected the landscape and culture of their community, specifically Ngakonui Valley.
OUTCOME The branding that Inkdrop developed for Ngakonui school is vibrant and youthful, yet established.
The logo is a fresh take on a traditional school crest, combined with a distinctly illustrative feel. These illustrated elements are continued and expanded throughout the branding. Inkdrop developed several visual assets and illustrations for Ngakonui Valley School, including mascots, visualisation of values, mural artwork and hub-logos.
These assets were applied across a variety of mediums, resulting in a comprehensive brand identity that reflects a nurturing, fun and inspiring school environment. Viewers are left with an impression of a place where students can grow into their potential, framed by the incredible, lush background of rural New Zealand.
WEBSITE www.nvs.school.nz