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Logo, Business Card + Sticker Design


Big Beard Baits is a Raglan based berley and salt ice supplies business. Big Beard were after a contemporary logo design that would appeal to both an older and younger target audience. Being based in a small coastal town, the logo also had to stand out amongst other berley and salt ice providers.


The bearded logo was inspired by the owner of the business, Trent who sports an impressively big beard. We paired the bearded silhouette with a bold typeface and gritty texture to reflect the spirit of Big Beard Baits.